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“That’s a fairly rapid rate as these stores will cover 600 plus cities across India.
#MICHAEL DELL MARKETING STRATEGY PC#
Hence there is tremendous growth in PC market in India in the years to come,” he said.įor consumer business, Dell would have 825 Dell exclusive stores by year end from the present number of 600. “Almost 10% of the 240 million households in India has PCs which compares to 35% in china and 64% in Malaysia. Channel Partners also played a key role in Dell’s India Business success story with close to 50 percent of Dell revenue coming from Channel or Indirect route.īesides strong momentum in the commercial business, Dell witnessed a good uptake in our consumer business. Dell India has a new go-to-market business model to maximize customer coverage, deepen engagement and provide superior customer experience. Today Dell in India operates from twenty two buildings across eight cities with over 28000 people in Dell family in India. The last quarter in India has been great as the company achieved 39% of market share in microprocessor based server in India, 48% share in high end workstations and 35% share in notebooks (all being number one position) across all three categories, he added. Last year, India business grew by 30% across all businesses, the highest growth in APJ and globally, said Dell.
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The Dell India story in FY 15 has been quite remarkable too. After going private, we are able to create a structure that is highly streamlined and much focused on customers and the company has strong and predictable cash flow, he says.ĭell Business in past 15 years has had rather remarkable success growing over seven times as per him. There is role for public markets because when we went public in 1998 we needed the capital to grow at that stage as per him.